PERFORMANCE IMPROVEMENT MODEL WITH STRATEGY ORIENTATION MIX AND MARKETING MIX BASED ON THE USE OF INFORMATION TECHNOLOGY FOR SMALL BUSINESS BATIK CENTRAL JAVA

The purpose of this study is to produce a model for improving the performance batik small businesses based on use information technology. preparation starts from proving influence strategic orientation mix and marketing Batik businesses. consists organizational change capability, innovation orientation, competitive advantage market strategy. Market strategy customer competitor strategies. product, price, distribution, promotion. effect variable determined by Information technology social media, e-commerce systems 
 research population business in Central Java. A sample 100 was selected convenience sampling technique, Structural Equation Model (SEM) analysis used examine independent variables businesses, role moderating businesses.
 This proves that have significant positive being moderated technology.
 Keywords: Model, Performance; Batik; Use technology, Small